Want to learn about SEO marketing and how it works? We’ve made this simple guide to teach you more about SEO meaning, SEO optimization, and SEO marketing.
One of the biggest questions that we get from our clients here at LYFE marketing is – what is SEO and how does it work? For businesses that are just starting to build their website or going through a website redesign, search engine optimization or SEO can feel a bit intimidating.
But it doesn’t have to be that way.
Even if you do not have an experienced in-house SEO associate, you can still start making some positive changes that will help you improve your search engine optimization. With a little SEO knowledge under your belt, you can be on your way to improving your brand’s search engine ranking in no time.
Below, we’ll provide an answer to the million dollar question – what is SEO and how it works? We’ll also cover some of the basics of SEO so that you can better understand how it impacts your business and what you need to do to be in good shape.
If you’re here, you’re probably wondering what is SEO and how it works. Let’s dig deeper.
SEO Definition and How SEO Marketing Works
Here’s what SEO means: SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page.
In other words, SEO involves making certain changes to your website design and content that make your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page.
Though SEO marketing can seem complex due to the different factors that can impact your ranking, the process for search engine optimization is easier than it appears to be.
Search engines want to provide the best service for their users. This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for.
In order to do this, search engines will scan, or crawl, different websites to better understand what the site is about. This helps them deliver more relevant results to those who are searching for certain topics or keywords.
Similarly, the search engines will scan the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the search engine results page.
SEO is the process that organizations go through to help make sure that their site ranks high in the search engines for relevant keywords and phrases. For instance, let’s say that you have an article about how to build a birdhouse.
In order to get your content in front of the right people, you want to try to optimize your this blog post so that it will show up as a top result for anyone who searches for the phrase “build a birdhouse.”
There are many benefits of SEO for your business. By improving your SEO, you can work to expand your visibility on the search engines. This helps you reach and engage more potential customers. By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic traffic.
Factors That Impact SEO
Now that you know what is SEO and how it works, but you may be wondering “how do I do SEO marketing?” or “does SEO optimization work?” The truth of the matter is that SEO marketing actually works, and proper implementation can help anyone generate greats results.
Let’s take a look at some of the factors that can impact your search engine optimization ranking. Search engine giant, Google will never give away the exact algorithm they use to rank sites. However, we do have a pretty good understanding of some of the factors that impact search engine results page (SERP) rankings. These factors include both on-page and off-page factors, which we will discuss below.
Factors that Affect On-page and Off-page SEO
1. Content Marketing
Before we dive into some of the factors of on and off-page SEO, let’s talk about content. Content is effective in both attracting the search engines and helping your organization make connections with site visitors.
The more quality, relevant content pieces that you have on your site, the more likely search engines will be to rank your pages higher on the search engine results page.
Similarly, the more engaging and effective content you have on your site, the more likely your visitors will be to spend some quality time on your website and maybe even make a purchase.
The secret to creating content that is optimized for both the search engines and your human site visitors is to create a variety of different types of content pieces that are well-written and on topics that are most relevant to your audience.
Here are just a few types of content that you can focus on to help improve your content offering and, thus, your search engine rankings:
Blog posts and articles
Social media content
E-books and whitepapers
How-To Guides and Tutorials
Videos and audio recordings
Infographics or other visual content
Another important thing to consider when creating content for your site is SEO keywords and phrases. These are relevant words and phrases that a search engine user might type in when looking for answers to their questions or relevant products and services.
When you create content around these keywords and phrases, you improve your chances of ranking higher for these keywords on the search engine results page.
Yet another factor that can impact your content, and thus your search engine ranking, is how fresh your content is. Freshness basically refers to how often your organization posts new content to your site.
However, creating brand new content is not the only way to keep your content fresh. You can also freshen up your content by updating posts, rewriting them to make them more effective, or adding new information and statistics over time.
Though creating content takes time and resources, it will more than pay off in the end. Search engines love great content and consumers need quality content to better understand the value your organization can provide.
Start off by creating a few blog posts and work to build a following on social media. Once you have a group of loyal fans and followers, your organization can work to create different types of media to attract and engage new leads.
2. On-Page SEO
The on-page SEO factors are those elements that happen on your website. These are the things that you have complete control over, meaning that you can work to improve these factors over time by following best practices for SEO. This goes beyond just your content marketing to the deeper levels of your site’s HTML.