When you are developing a new website, what should you think about? Web design? SEO? Your shopping cart? All of those are important, yes, but that’s not all you need to think about. Here is a short list of essential website development issues you should consider before the development begins.
Who is your primary target audience? OK, how about secondary and tertiary?
What is your budget?
Do you have a launch date? What is it?
How will you promote your website when it is finished?
What kind of branding have you done with your business? How easy will it be to brand your website to match?
What kind of navigation structure should your site have?
How can you make your website stand out from the competition?
What are your 100 most important keywords? Now, the 500 most important?
Should your website have a blog? If so, will you start your blog on day 1 or plan for it in the later stages of development?
How many pages of content do you see your website having?
Will you publish articles alongside products in your e-commerce system or simply upload your product descriptions?
What complimentary products and services are offered online that you can sell on commission or consignment on your own website alongside your products and services?
Should you incorporate an affiliate program into your web development strategy and pay affiliates a commission for selling your product for you?
Can you offer your products and services for sale on other websites like eBay and Amazon.com? Should you?
Will you have a social media strategy? If so, define it before you build your website and integrate that strategy into your website.
How will you approach search engine optimization?
Website development is not just a thought today and action tomorrow. It takes time to research the competition and the online marketing landscape and develop a marketing strategy for your online efforts. Rush through it and your results will reflect it.