As the largest social media network, Facebook is an excellent platform for ads. Properly targeted Facebook ads for ecommerce can be very helpful for any shopping business.
If you’re not running Facebook ads now, the chances are good that you’re missing on a lot of opportunities to make money.
To help you out, we have listed some of the most effective tips that you can use when coming up with strategies for running Facebook ads.
Proven Tips in Using Facebook Ads for Ecommerce
With over a billion users, using Facebook ads for ecommerce is a literal goldmine for businesses. And with such a huge number of users, the reality is that almost everyone is using it to their advantage. So why not join in and reap the same benefits yourself? Here are a few ideas that might help boost your Facebook ad strategies.
TIP# 1: Utilize Multi-Product Advertisements
As the name suggests, the multi-product ads will allow you to showcase several products at the same time on Facebook. Using this type of ad can be very helpful for several reasons:
This type of ad can be help boost conversions as the more products that a potential customer can see, the likelier that the customer will click on an ad.
It can be used to showcase the various features of a product.
It gives more options to customers.
More importantly, there are indications that multi-product ads really work. This type of ad is actually more efficient when compared with other types. According to a study, companies experienced up to 300% increase in their click-through-rates after they used multi-product ads.
Also, here are some more interesting figures from an Adobe study:
The CTR(Click Through Rate) increased from 50% up to 300% of brands who used multi-product ads.
The CPC(Cost Per Click) decreased up to 35% because of higher engagement.
It resulted to more efficient CPA(Cost Per Acquisition).
However, not all companies that use Facebook ads of this sort will experience that rate of increase in their CTR, as there are still other factors that should be considered but the number is still significant and should be food for thought for any business owner. And it is a great way to start how you can exploit the opportunities offered by Facebook ads for ecommerce.
Tip #2: Run Retargeting Campaigns
If you have been running your ecommerce business for some time now, then you know that most potential customers end up leaving their cart without completing their purchase. To be exact, 72% of online shoppers end up abandoning carts.
You don’t need to be a rocket scientist to see that it’s a pretty huge number!
Interestingly, only 8% of those who ended up abandoning their carts will come back. That’s a major missed opportunity because those customers have expressed their interest already about the product being sold. Think of the possibilities if you could just get them all back. Or at least most of them.
So, what do you do in order to get them back? This leads us to our second tip on this list of using Facebook ads for ecommerce. You should run a retargeting campaign. By using retargeting campaigns you have a chance of getting over 25% of those customers to come back. That might not be as huge a number as that of those abandoning the carts but it is still a significant one.
It makes sense for you to use retargeting campaigns. If you spend time and money on new people to convince them to buy your product, then it should be worth it to work on those who are already interested in what you are selling. They might not be as hard to convince, when you think about it.
You can run retargeting campaigns together with coupons, discounts, and other enticing offers.
Tip #3: Make Sure You Use Conversion Tracking Pixel
It allows you track the amount of conversions you receive from your advertising campaign.
Conversion Tracking Pixels can also be used by Facebook in order to improve campaigns and target the right audience for your ads. In other words, another fantastic way to use Facebook ads for ecommerce purposes.
When you place Conversion Tracking Pixels on the checkout page, you will be able get data regarding the actions taken by customers after clicking your ads. That way, you can measure your ROI more accurately.
But this step should be taken way ahead before you actually run your campaign. By doing so, you will give Facebook enough time to learn more about the people who are converting. Sort of giving them a heads up just so they will know about those who will convert ahead of time.
Tip #4: Use Video Advertisements Whenever Possible
Also, videos are a lot more engaging in general. They are not as dull as other media types. Someone would be more likely to stop and watch a video than to just look at pictures of products. Stats show that most Facebook users end up watching videos on the platform daily.
The way that videos on Facebook has been setup is that they play instantly once a user scrolls over them. That catches the attention of users. And that’s what you want, to catch and then hold their attention. That’s the perfect way to use Facebook ads for ecommerce, if you ask us.
Of course, you would have to make sure that you create your video ads correctly. Using these types of ads will not automatically mean better ROI for you.
Your videos should be formatted correctly. They should showcase your products in action or show the best features. Also, this is our chance to be creative with how you come up with the video.
Tip #5: Offer a Discount
This is actually a must-do step regardless of the type of platform you are using for your ads. But it is also extremely effective as one of the ways to use Facebook ads for ecommerce. People love discounts and someone who is not actively looking for the product you are selling might end up purchasing it just because of a discount offer.
You can create advertisements that highlight the discount offer specifically. If you have a new product for example, you can create an introductory discount offer to your customers.
You just have to make sure that the discount that you are promising your customers will not be disadvantageous to your business in the long run. The last thing you want is to undermine your own business in exchange for some short term success.
By using the Offers feature on Facebook ads, you can minimize the gap which exists between the discount offer and the actual sale where you can lose customers. They don’t even have to leave Facebook in order to take advantage of your offer.
Once a customer clicks on the ad for the offer, they will get a code that they can use. Now, another advantage of this method is that you can show the number of people who have taken advantage of the offer.
This so-called social proof is a great way of convincing people that they should grab your offer. If others are enjoying the benefits of the offer, then why shouldn’t they? That’s the mindset that you would like potential customers to have.
Tip #6: Boost a Past Post
It is understandable if you are hesitant when it comes to creating a new advertising campaign. There is just no way for you to be sure whether it’s going to be successful. While doing business involves taking risks, it can be scary. So if you want to be a little more wary or careful than usual, then no one is going to blame you.
That’s why it makes sense to just boost an existing post. Yes, even this can be a way to use Facebook ads for ecommerce successfully. You can use this feature in order to boost an advertisement that has already proven its effectiveness in the past and get it out there again. By doing so, you can minimize the risks that you are running.
Using this feature, you can choose to promote to those who have already liked your page or to a new audience. Both options have advantages and disadvantages.
The great thing about this ad feature is that you are almost guaranteed to get results through it. After all, the past post already has a track record of success.
Tip #7: Use Posts That Are Not About Selling
Your goal with your ecommerce business is to sell your products but not all your ads should be about selling. Does that sound like a contradiction? How can this be included in a list of using Facebook ads for ecommerce, then? There’s actually a good reason for it.
People tend to stay away from obvious advertisements because they get so much of it online. It can often be overwhelming. So, sometimes you may just have to post something creative and informational without trying to convince people about buying your product to make them aware about your brand.
If you’re not going to sell on your ads, then what can you promote there?
One thing that you can post about is an event related to your business, brand, or product. You can get creative about the nature of the event that you will be promoting.
Just make sure that the event has a real connection with the nature of your business.
If you’re selling clothes, then maybe you can host a fashion show. If you’re selling skateboarding accessories, then you could create a skateboarding competition. Creativity is the name of the game here and you should have fun figuring out the best way to sell without seeming to.
Tip #8: Improve Your Brand Identity
Incorporate your branding into your social content as much as possible to improve your brand identity.
But what exactly is brand identity and why is it so important?
It’s how your brand, business, and products will be known and perceived by customers. Once you have built, a solid identity for your brand, people will instantly recognize it.
You must be careful when considering what identity to create as it can backfire. If you do not have a graphic designer on staff, strongly consider hiring a graphic design agency.
Use posts to show the audience what your brand is all about. It helps if you have some sort of advocacy that you can identify with. That will make it easier for people to somehow have a connection with your brand without it seeming forced.
Not a Guarantee But a Big Boost
These are just eight tips that you can follow when using Facebook Ads for ecommerce and to help give your business a boost. Using these tips will improve your chances of getting more sales and improving your ROI.
Just because an initial attempt is not successful, it does not mean that you should give up on Facebook as a platform for promoting your business. It might take several attempts to find the right formula. That’s why it’s important that you consider all of the tips and ideas that we listed here.
Remember, Facebook is the largest online platform in the world where you can connect with your market and audience. It is worth your time and money to invest in it.